Podium brand identity

When Malala launched Podium, she wanted her weekly newsletter to feel sophisticated but approachable — much like its content. It’s Goop meets The Economist, a place for readers to learn about everything that interests her, from global issues to book recommendations to skincare regimens. Subscribers could read an interview with Editor-in-Chief of British Vogue Edward Enniful one week and and in-depth investigative piece on domestic violence laws the next.

With this in mind, I developed a logo and brand assets to incorporate into the Bulletin site, as well as graphics for social sharing to be released with new issues. Framing elements and a muted color palette helped establish the content’s gravitas and helped create aesthetic cohesion.